![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivRTnfzkV-Re0d4viB49hh3hlolsOZ9XrWKb3kzZRAewXtGbmbDWeYjrAoXges02076iS2F1EPz_WIhy3OSaLDaH12n6yfBM9W8uZPeaF00KEYqkrX4PsLStVu8tVjkoMj_PISdF9IOu4O/s320/Serifs-sketch.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbRATRgwsiV0vUGes6QVwjAidxz9dqhitebAm7jKt055H31L7Bjfb3pidF7Cy6kVXKB5AfcaU1T5tOZQNGfQ8ExG-6PW7S1pOW7PD5oiOUtTEAE4RZ-LInrB73wQbu23L5AJpredBuyl2N/s320/Serifs-cover.jpg)
This is another lettering treatment to be used for the Serif gallery on my web site. The concept sketch is very rough but provides all the information required for a template in Illustrator. The scroll lines connected to the R were drawn as freeform lines with no precise layout to follow.